Press Releases

Time100 released brand-new collection of watch on Baselworld 2017- The Watch and Jewellery Show

On Mar. 23th, 2017, the annual Baselworld was opening officially in Basel, Baselworld 2017 will run from 23 to 30 March 2017. As the premier trendsetting show for the entire global watch industry, Baselworld is known as the "Oscar" in watch industry. The world’s best-known and most prestigious brands, the most renowned buyers and the most influential international media unite here under one roof. With the increasing influence of China watch industry, China brands get more and more attentions on Baselworld. Time100, the 3 times exhibitor , released 2017 brand-new watch collection on Baselworld.

Exhibition stand of Time100 is in 2.2 / E38 (Hall/Stand), International Brand Hall, where premium brands unite. In order to get more attentions and be more eye-catching, all exhibitors will do their best on Stand Layout. This year, Time100 used "ROCK&ROLL" as design theme of Stand, and decorated Stand in cool black, with features of Steel and Rock music, to present "ROCK&ROLL". Stand in Booth, just feel like stay in a passionate rock concert, which mobilize Hormone for every visitor.

"Rock is the brand theme of Time100 this year. We hope, base on this theme, we can express our brand concept--"Advance bravely, Break rules, Self-improve constantly (Unyielding), Design originally", said Lei Chifeng, CEO of Time100, " In China, you can feel the national pride, from "Made in China" to "Designed by China", and feel individual will of "no fear to challenge and self-improvement". We want to transfer positive energy to more vivid words as our design concept. And, as a spirit of the time, we believe that watch that produced under this concept will get echo from consumer. "

It is reported that Time100 exhibited four brand-new collections this time, including ROCK&ROLL, EXPLORER, CONTRAST and GENTRY, which exhibited more collections than before. Like other watch brand did, Time100 released all brand-new collections in 2017.

Design concept of Time100 ROCK&ROLL collection was inspired by Rock and electric guitar. Dial that was designed with rivet feature, timing button that was designed like Guitar turning key, and strap are appearing what ROCK&ROLL collection is.

Design concept of Time100 CONTRAST collection was inspired from time philosophy of "Focus on the moment". Designer make dial and pointer colorful and enhance contrast of color.

Time100 GENTRY collection is just like a space-time traveler who come from 18th century. Retro style and modern style, these totally different styles were integrate to one watch perfectly. The curved watch glass that was polished by hand, nubuck leather strap, and brushed dial make you more graceful, like gentlemen.

EXPLORER was a popular item in Baselworld 2015. This year, EXPLORER was developed from a watch item to a watch collection. From EXPLORER collection, we can know Time100 is growing rapidly. Except for the dial was designed creatively again, EXPLORER collection still carried other original features, like 24 time zones and globe.

Time100 was founded in 2011 with big four concept: original design, fast fashion, internet and globalization. As an early internet watch brand indeed, Time100 is expanding rapidly and its product is very popular all around the world. Time100 has sold millions of products in China, US, UK, Germany, France, Italy, Spain, Canada, and Japan and has won design awards for many times. In 2016, Time100 was listed in China NEEQ Stock Market successfully.